Friday, May 1, 2009

Maruti Suzuki

Maruti Suzuki SwiftImage by julianlimjl via Flickr
Maruti,The most loved car in india.It is a household name in india.
Maruti Suzuki India Limited is a publicly listed automaker in India. It is a leading four-wheeler automobile manufacturer in South Asia. Suzuki Motor Corporation of Japan holds a majority stake in the company. It was the first company in India to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India. On 17 September 2007, Maruti Udyog was renamed to Maruti Suzuki India Limited.



Maruti Suzuki is one of India's leading automobile manufacturers and the market leader in the car segment, both in terms of volume of vehicles sold and revenue earned. Until recently, 18.28% of the company was owned by the Indian government, and 54.2% by Suzuki of Japan. The Indian government held an initial public offering of 25% of the company in June 2003. As of May 10, 2007, Govt. of India sold its complete share to Indian financial institutions. With this, Govt. of India no longer has stake in Maruti Udyog.Suzuki Motor Corporation, Japan, owns 54.2 per cent of Maruti. The rest is owned by the public and financial institutions. It is listed on the Bombay Stock Exchange and National Stock Exchange in India.

Maruti Udyog Limited (MUL) was established in February 1981, though the actual production commenced in 1983 with the Maruti 800. Hindustan Motor's Ambassador and Premier Padmini were were the only copetitor back then.
Through 2004, Maruti has produced over 5 Million vehicles. Marutis are sold in India and various several other countries, depending upon export orders.
The company annually exports more than 50,000 cars and has an extremely large domestic market in India selling over 730,000 cars annually. Maruti 800, till 2004, was the India's largest selling compact car ever since it was launched in 1983. More than a million units of this car have been sold worldwide so far. Currently, Maruti Alto tops the sales charts.

Maruti Suzuki India Limited, a subsidiary of Suzuki Motor Corporation of Japan, has been the leader of the Indian car market for over two decades.
During 2007-08, Maruti Suzuki sold 764,842 cars, of which 53,024 were exported. In all, over six million Maruti cars are on Indian roads since the first car was rolled out on December 14, 1983.

Maruti Suzuki offers 12 models, Maruti 800, Omni, Alto, Versa, Gypsy, A Star, Wagon R, Zen Estilo, Swift, Swift Dzire, SX4, Grand Vitara. Swift, Swift dzire, A star and SX4 are maufactured in Manesar, Grand Vitara is imported from Japan as a completely built unit (CBU), remaining all models are manufactured in Maruti Suzuki's Gurgaon Plant.








Pressure started mounting on Indira and Sanjay Gandhi to share the details of the progress on the Maruti Project. Since country's resources were made available by mother to her son's pet project. A delegation of Indian technocrats was assigned to hunt a collaborator for the project. Initial rounds of discussion were held with the giants of the automobile industry in Japan including Toyota, Nissan and Honda. Suzuki Motor Corporation was at that time a small player in the four wheeler automobile sector and had major share in the two wheeler segment. Suzuki's bid was considered negligible.

In the initial rounds of discussion the giants had their bosses present and in the later rounds related to the technical discussions executives of these automobile giants were present. Osamu Suzuki, Chairman and CEO of the company ensured that he was present in all the rounds of discussion. Osamu in an article writes that it subtly massaged their (Indian delegation) egos and also convinced them about the sincerity of Suzuki's bid. In the initial days Suzuki took all steps to ensure the government about its sincerity on the project. Suzuki in return received a lot of help from the government in such matters as import clearances for manufacturing equipment (against the wishes of the Indian machine tool industry then and its own socialistic ideology), land purchase at government prices for setting up the factory Gurgaon and reduced or removal of excise tariffs. This helped Suzuki conscientiously nurse Maruti through its infancy to become one of its flagship ventures.


Upcoming models.

A-Star, dubbed the global India car and developed by Maruti Suzuki Ltd's research and development (R&D) team in Gurgaon near Delhi, is sleek, smart and fun to drive. Designed by Saurabh Singh and Rajesh Kumar Gogu of Maruti Suzuki India, the fivedoor hatchback with a 1,000 cc petrol engine has been designed keeping the European market in mind. Maruti Suzuki India hopes to commence production of A-Star by October 2008, said the managing director of Suzuki Motor Corporation, Shinzo Nakanishi. The car would be manufactured from the company's Manesar facility in Haryana, he said. By 2010, Suzuki plans to export 100,000 units of the new model to Europe. "Maruti's manufacturing capability has reached a level where Suzuki wants to make small cars for Europe exclusively in India," he said. A-Star will be an "A-Segment" car as per the European nomenclature (considered the A-2 segment in India) and Euro-V compliant with a 1.0-litre aluminium petrol engine. Maruti enjoyed a 50 percent market share in the Indian auto market, so MSIL would launch one new model in India every year to consolidate its market position. The A-Star is considered to be one of the most ambitious projects of Maruti Suzuki India. In fact, the concept car is a first for Maruti Suzuki India's R&D team. The company has entered into an agreement with Nissan to sell A-Star under the latter's brand name in the US market,. Although A-Star attracted most eyeballs and mind space Wednesday at the Expo, Nakanishi was keen to see the Rs.100,000 car of his rival. He, however, ruled out a price cut for Maruti 800 and dismissed rumours of Maruti's foray into the Rs.100,000 segment. Suzuki first unveiled the Kizashi concept car at the Frankfurt Motor Show in November. It is unclear whether Kizashi will be produced or remain on Suzuki's drawing board.


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