Saturday, August 28, 2010

Maruti launches new Ritz Genus in India

The country’s largest car maker Maruti Suzuki will unveil a special limited edition ‘Ritz Genus’ today, to commemorate the first anniversary of Ritz model. The limited edition, ‘Ritz Genus’ retains the best attributes of Brand Ritz and adds several exciting features, which include: a brand new signature colour `Emerald Blue’ The colour is accentuated through matching door handles and body colour rear view mirrors. Smart body graphics run all along the length to make the car distinctly appealing. Body side mouldings add character to the Genus’s profile. The rear is enhanced with a back door garnish and graceful “Genus” decal. The interiors are plush with a dual tone dashboard with blue-gray shades. For entertainment, the ‘Ritz Genus’ is equipped with Radio and CD with speakers and tilt-adjustable steering. Other customer-friendly features include keyless entry, rear wiper-cum-washer, and a rear parcel tray. ‘Ritz Genus’ will be available as an option on the Ritz VXi (Petrol) and Ritz VDi (Diesel) models.

Maruti Ritz Genus

Speaking on the occasion Shashank Srivastava, Chief General Manager (Marketing) said, “Limited Editions are our way to bring excitement to the showrooms. We have excellent experience with Limited editions in the past. While they bring in incremental sales numbers, at the same time customer response to these special models have helped us for future product development and planning. I am confident that the Ritz Genus will find great appreciation with customers for its new add-on features.” In recent years, the company has brought in `Limited Editions’ for its bestsellers like Swift, Estilo and Alto to bring vibrancy and excitement around its offerings.

Maruti Ritz Genus

Maruti Ritz, launched in May 2009, delivered the best ever first-year performance in the domestic automobile Premium A-2 segment by registering sales of a whopping 68,130 units in its first year of sales. Cumulatively, Ritz has sold over 86,400 vehicles till date. The Ritz has endeared itself to its customers for its superb fuel efficiency of 17.7 kmpl in petrol and of 21.1 kmpl in diesel., bold styling and excellent road handling. The Ritz is available in two power train options: 1.2-litre, four-cylinder K Series petrol engine with maximum power of 85 PS and the highly successful 1.3-litre, DDiS diesel unit that delivers a maximum power of 75 PS. The Ritz comes with Drive-by-wire technology in both petrol and diesel variants. This along with the 32-bit Engine Management System provides faster signal processing and quick response.

1 comment:

  1. The Maruti Suzuki Cars India has done a great job by taking out something different in car markets as per design. Ritz is really a cute car.
    Maruti Ritz India

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