Friday, September 17, 2010

Maruti Alto K10 sells 20,000 units in 40 days

Maruti Suzuki India Limited, the country's largest auto manufacturer, has recorded sales of over 20,000 units of Maruti's newly entrant Alto K10 into the compact car segment in the least 40 days in the Indian auto market. The all new Maruti Alto K10 is available with affordable price tag of between Rs 2,29,147 to Rs 3,23,026 (ex-showroom-Delhi). Shashank Srivastava, chief general manager, Maruti Suzuki India was quoted saying that they have already sold more than 20,000 units of Alto K10. No other model in the country has received such a response within 40-odd days since its launch. Srivastava further said that Maruti’s Alto K10 is an aspirational car at the entry-level.

Maruti Alto K10

In larger cities, entry level cars do not find many takers. But K10 with its combination of features and the price at which they are offered has struck a chord with customers across cities. Before Alto K10, Maruti Suzuki had registered record sales for its model Ritz. The Ritz was launched in May 2009 and it sold 15,000 units within the first two months of its introduction. Annual sales for the car stood at 67,000 units. Another model of Maruti, Maruti Swift was launched in the year 2005. The Swift sold only 4,000 units in the initial months of its launch. The company now sell 11,000 to 12,000 units a month. On the other hand, Maruti Suzuki is planning to launch the new cheapest car, Maruti Cervo soon in India. Apart from that launch, Indian car lovers will see more launches in India that includes Skoda Yeti, Tata Aria and Hyundai Santa Fe in the Indian auto market.

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