Thursday, February 3, 2011

Maruti Suzuki reports a decline in its export.

Maruti Suzuki India, currently it holds more than 50 per cent market share in the domestic auto market, credit it to the growth due to which Maruti enjoys top position in Indian auto industry. However, Maruti is worried about its export graph which observed a steep decline in the overseas sales. Egypt auto market which holds three per cent of its international auto mobile sales for Maruti will be highly impacted because of the political unrest in the North African countries.

Maruti SuzukiMayank Pareek, Managing Executive Officer- Marketing and Sales at Maruti Suzuki India said that Egypt is an important auto market for the company and the political unrest will hamper the sales. Maruti Suzuki India in the last financial year shipped 1.47 lakh car models. For the Egypt auto market Maruti sells its hatchback Maruti Alto majorly. However, the Indian auto giant does not operate directly in Egypt but it has tied up with a sole distributor who is responsible for its sales.

MSI is facing issues in exports because of the decline in the demand for its car models mainly in the European auto markets. In January 2011, Maruti's exports saw a decline of 36 per cent by rolling out 9321. In January 2010 the company exported 14,562 car models. In the present financial year the total export saw a decrement by 2.9 per cent from April to January which is 1,16,636 car models when compared with same time last year which was 1,20,097 car models.
While on the home ground the picture still looks perfect, recently it rolled out its first most expensive car in India Maruti Kizashi. It will be available in two car models Maruti Kizashi MT tagged at Rs 16.5 lakh and Maruti Kizashi CVT Rs 17.5 lakh. The booking for the same is already started for Rs 50,000.

New cars to look forward to this year include Tata Manza Elan, Audi A8, Volvo S60, Nissan Sunny, Maruti Cervo, Hyundai Avante, Toyota Etios Liva and Honda Brio.

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