Monday, August 1, 2011

New Maruti Swift gets 38,000 bookings

Maruti India, a pioneer of car manufacturing in India toasts the glory prior to the launch of its premium hatchback known as Maruti Swift. The new Maruti Swift is the most popular hatchback in India and has achieved a surprising booking figure of 38,000 till now prior to its launch. With this overwhelming response Maruit India is looking to set all new records as this is the first time when any car crossed such huge figure of pre launch bookings. The new Maruti Swift is likely to launch on 17th August 2011. Commenting on this overwhelming response managing executive officer (marketing and sales), Maruti Suzuki India Ltd (MSIL), said that the company is astonished by the overwhelming response of its new Maruti Swift 2011. Furthermore he added that the response received so far is exceptional looking the fact that company has not unveiled any information about the new Maruti Swift price.

New Maruti Swift
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In the last financial year the Japanese auto biggie Toyota had set the record of 12,000 pre launch bookings, however the company has disclosed the price and specification details before the car connoisseur. As far as new Maruti Swift features are concerned this new 2011 Swift is much more spacious and longer as compared to the existing model. Along with this the new Swift also features a plastic fuel tank which make new Maruti Swift more economical.

New Maruti Swift
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Since after the launch Maruti Swift it boost up the sales of Maruti India and it seems that the trend continues with this upgraded model too. At present Maruti India holds the 48% stake in the hatchback segment and according to the experts company will rev up it up to 53% with the launch of its new Maruti Swift launch. Currently, out of 48% Maruti Swift holds 24% share of the premium hatchback segment. Whereas Hyundai i20 has a stake of 15% and Ford Figo holds 12% of share only.



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